Mars Incorporated company uses Rhetorical strategies and devices to convince the reader to buy Peanut Butter Snickers in the ad above. The strategies used are ethos, pathos, and logos. When the ad says “if you like peanut butter and chocolate, then you’ll love peanut butter Snickers.” is logos because it is reasonable and logical. The ethos and the speakers that is used in this ad is Mars Incorporated because this company is the creator of the product and that is who gives them the authority. Pathos can be found in the saying at the top of the ad which says “Your Peanut Butter Cups were just training wheels.”